beautiful tenacity

  • sulloc plants tea 1950~1979
  • yesterday and today 1979~2004
  • the dream of sulloc 2005~present

yesterday and today 1979~2004

sulloc cha tea field today is an exotic green-field tea field that inspires your sentiments and immerses you in enticing fragrance, but it was originally a barren rocky mountain covered with rough soil when the reclamation process first began in the 1970s, 20 years from now.

the reclamation of tea fields, starting with dosoon tea field of the halla mountain and continuing to gangjin mt. wolchul tea field, jeju-do seogwang)/hannam tea fields, would have been unattainable without the faith and passion of the workers. like the saying, “no land is barren for a diligent farmer,” amorepacific realized sulloc cha tea field with the perseverance and passion of a diligent farmer.

“let more people enjoy the beauty and health of green tea!” – this is what amorepacific stands for when making sulloc cha. sulloc cha modernized the traditional tea-making techniques. tea processing and production technology was developed to preserve the original colors and flavors of green tea while mass-producing it in a sanitary facility and maintaining good quality. for sulloc cha, tea is culture.

sulloc cha has held korea’s first international green tea symposiums to share korea’s traditional tea culture and promoted the benefits of green tea through sulloc cha class, tea magazine 『sulloc cha)』, and photograph contests. also, sulloc cha literature award has been bestowed to succeed the traditional poetry of korea.

yesterday and today 1979~2004